Hanna Henry > Service Portal > Art Direction
hannahenry3@gmail.com
OPTE
2021
Lifestyle Model Shoot
Los Angeles, CA
CREATIVE DIRECTION // ART DIRECTION //
Creative Director at P&G-incubated start-up beauty brand, OPTE.
Intersecting the world of beauty and technology, OPTE headlined TIME's “Best Inventions” and Allure’s “Best of Beauty”. I spearheaded the OPTE rebrand within P&G brand guidelines to reenergize/add more warmth and humanity to what was formerly a cold, desaturated brand look & feel. Additionally, I diversified casting for relaunch campaigns and commercials. By managing a team of creatives, I was able to relaunch the new and improved branding across website / website design, video content, packaging, social media and creative marketing campaigns.
Creative Directer on all photoshoots and commercial campaigns from concept to creation.
Creative Director at P&G-incubated start-up beauty brand, OPTE.
Intersecting the world of beauty and technology, OPTE headlined TIME's “Best Inventions” and Allure’s “Best of Beauty”. I spearheaded the OPTE rebrand within P&G brand guidelines to reenergize/add more warmth and humanity to what was formerly a cold, desaturated brand look & feel. Additionally, I diversified casting for relaunch campaigns and commercials. By managing a team of creatives, I was able to relaunch the new and improved branding across website / website design, video content, packaging, social media and creative marketing campaigns.
Creative Directer on all photoshoots and commercial campaigns from concept to creation.
OPTE
2021
“The Future of Skincare” Campaign
Los Angeles, CA
Photographer: Jurada Studios
OPTE
2021
“Natural Skin” Studio Shoot
Los Angeles, CA
Photographer: Dove Shore
OPTE
2021
Holiday Campaign Photoshoot
Los Angeles, CA
Photographer: Hayley Fisk
